AI video content

Video content is an integral part of many companies' social media communications. AI can support the creation of social media videos if content is to be implemented quickly, comprehensibly and target group-oriented.

The workshop will show how the AI tools Claude and HeyGen can be used in the process of video creation for social media.

Content of the workshop:

• Developing video ideas and scripts
  video ideas, series concepts and clear scripts for social media
• implement AI-powered video formats
  implementation of various video formats, such as photo-to-video, product placements, video translations, and avatar videos.

Objective: To enable participants to use AI specifically for the creation of social media videos and to create independently understandable and target-group-oriented video content.

Target group: Employees and managers insmall and medium businesses responsible for creating social media content.

Technical knowledge: No previous knowledge necessary

The digital workshop series will be jointly organized by Mittelstand-Digital Zentrum Spreeland and the EDIH pro_digital.

Register via the MDZ Spreeland homepage! 

The digital workshop series at a glance:

• September 2, 2026   | 1 p.m. - 2 p.m. - AI Agents for SMEs
• September 8, 2026   | 1 p.m. - 2:30 p.m. - AI Agents in Marketing
• September 15, 2026 | 1 p.m. - 3:30 p.m. - AI Agents in Customer Service
• September 24, 2026 | 1 p.m. - 2 p.m. - Running AI Agents Locally
• September 28, 2026 | 1 p.m. - 2:30 p.m. - Deploying AI Agents Securely
• October 7, 2026        | 1 p.m. - 2:30 p.m. - AI Video Content
• November 3, 2026    | 1 p.m. - 2:30 p.m. - AI in Recruiting
• November 10, 2026  | 1 p.m. - 2:30 p.m. - AI in Project Management