AI Agents in Marketing

Marketing teams often handle different channels, content and requests in parallel. AI agents can help to bundle tasks, prepare information and make processes clearer.

No-code and low-code platforms such as Make, Zapier or n8n are available for setting up AI-supported workflows. These tools can be used to applyand workflows via graphical user interfaces, for example via drag-and-drop, without the need for programming knowledge.

In the workshop, participants will receive an introduction to AI agents in marketing with a focus on competition observation.

Content of the workshop:

• Classification and delimitation of AI assistants and AI agents
• Overview of areas of application of AI agents in marketing
• Basics for building workflows with no-code or low-code tools
• Live Demo: Building a Competitive Observation Workflow

Objective: To enable participants to get started in AI agents in an understandable way, to realistically classify potentials and to develop their own workflows to support marketing.

Target group: Employees and managers working in Kleand medium-sized companies have tasks in the areas of marketing, communication or content creation.

Technical knowledge: No previous knowledge necessary

The digital workshop series will be jointly organized by Mittelstand-Digital Zentrum Spreeland and the EDIH pro_digital.

Register via the MDZ Spreeland homepage! 

The digital workshop series at a glance:

• September 2, 2026   | 1 p.m. - 2 p.m. - AI Agents for SMEs
• September 8, 2026   | 1 p.m. - 2:30 p.m. - AI Agents in Marketing
• September 15, 2026 | 1 p.m. - 3:30 p.m. - AI Agents in Customer Service
• September 24, 2026 | 1 p.m. - 2 p.m. - Running AI Agents Locally
• September 28, 2026 | 1 p.m. - 2:30 p.m. - Deploying AI Agents Securely
• October 7, 2026        | 1 p.m. - 2:30 p.m. - AI Video Content
• November 3, 2026    | 1 p.m. - 2:30 p.m. - AI in Recruiting
• November 10, 2026  | 1 p.m. - 2:30 p.m. - AI in Project Management