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Spotlight Startup Brandenburg: snipKI - revolutionizing the workplace with the AI learning platform

At this point, we will be presenting exciting start-ups from Brandenburg in the next few weeks. We also want to contribute to networking and matchmaking of search queries. Enjoy reading these inspiring company insights!

snipKI is an innovative learning platform that specializes in practical and applicable learning content related to artificial intelligence (AI). The platform offers new, curated tools and use cases every day, which are taught in short video tutorials known as "snips". These snips are suitable for all levels of knowledge and enable users to integrate AI tools into their everyday work in a safe and practical way

11.03.2025

Hello Moritz and Jens, how would you describe your offer?

Moritz: snipKI is Germany's largest learning platform for AI applications in companies. Our mission is to democratize AI knowledge, especially through practical programs such as the AI driving license and our micro-learning platform, in order to empower employees and prepare companies for the future.

What are your most important services?

Jens: First and foremost is the AI driver's license. In a tailor-made four-week program with 20 company-specific micro-tasks and weekly consulting sessions to promote change management, employees are specifically trained in the use of AI applications. Added to this is our micro-learning platform with over 350 tutorials lasting 10-15 minutes, which enables companies to provide efficient further training.

Moritz: Our certified AI skills training in accordance with Article 4 of the EU AI Regulation is also very interesting. Our course teaches the legally required basics for employees' AI skills and prepares them for the future of AI.

Präsentationsfolie der Firma
snipKI Vorteile

What advantages do these offers have for SMEs and public authorities?

Moritz: The courses enable scalable and practice-oriented training for teams of all sizes. They promote an innovation-oriented corporate culture and ensure that the content learned is directly applicable in everyday working life. They also support exchange and networking with our lively AI community.

Where are you now? What are the next challenges?

Jens: snipKI is currently at a crucial point in its development. Our focus is on supporting SMEs that are looking for solutions for their teams.

Other challenges include establishing further corporate partnerships in the B2B sector. We also need to gain access to new networks and platforms in order to increase our reach and disseminate our offerings.

How did the idea of founding snipKI come about?

Moritz: The idea for snipKI came from our own frustration with the overloaded, often overly theoretical AI learning market. After months of experimenting with different formats, we found the key to effective learning in short, application-oriented videos and decided to share this insight with others. What started as a small beta version with 200-300 paying users is now the largest AI learning platform in the German-speaking world with over 350 use cases - proof that practical learning is exactly what people really need.
 

Präsentationsfolie der Firma
snipKI Motivation

What motivates you?

Jens: We are driven by our enthusiasm for democratizing AI knowledge and empowering people to use this powerful technology in practice. We experience the joy in the eyes of our users every day when they successfully use an AI solution for the first time and understand that artificial intelligence is not an abstract concept, but a tangible tool. These moments of understanding and self-empowerment are what drive us every day.

Thank you very much for the interview and good luck for the future!

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