Our events in March:
 

The most formative challenges of our time are the twin transformation "digitisation and sustainability", the shortage of skilled workers, the energy crisis and increasingly also cyber attacks on IT and OT infrastructures. A significant contribution to solving these problems is provided by intelligent, innovative and practical technical developments in the field of Artificial Iintelligence.

WiKKI25 therefore focuses on the following topics:

• Digital Transformation and Sustainability
• AI for energy efficiency and climate protection
• Cybersecurity in IT and OT infrastructures
• Artificial intelligence in industrial automation
• Industry 5.0: Human AI Collaboration
• Data-driven business models and AI innovations
• Regulatory frameworks and ethical aspects of AI

We would like to motivate you to participate in the exchange and content development of these problems by submitting contributions to the WiKKI25. Report on solution concepts at the conference in specialist lectures or poster sessions,Methods and applications, research and development work, cooperation projects between universities and industry or innovative didactic teaching concepts.

Hi Gordon, what are you offering with your startup Calliscribe?

Calliscribe offers companies the ability to create personalized messages in almost any desired format in the desired quantity. Our technology makes it possible to integrate individual text modules and personal addresses, so that each message is unique and tailored to the receptionsr. An outstanding feature of our service is that the documents are written with real pens – nothing is printed. This gives each message an authentic, handwritten look that is appreciated by the recipients and perceived as particularly personal.

Why handwritten messages?

Handwritten messages stand out from the digital flood and achieve higher opening rates, which leads to greater attention. They convey appreciation and create an emotional connection with the customer, which strengthens customer loyalty. Studies show that handwritten mailings can achieve an opening rate of up to 98% and an average RoAS (Return on Advertising Spend) of 990%. Each handwritten message is unique and conveys authenticity. Calliscribe combines the efficiency of modern technology with the personal touch of handwritten communication to reach and inspire customers in a special way.

What are the outstanding features of your production?

By combining robotics and real pens, we create automated messages with high-quality, handwritten-looking texts. This method allows for flexible design of individual messages. Large order volumes can be implemented effortlessly, without any loss of quality.
The special advantages: Handwritten messages create a real, emotional connection with the customer and strengthen loyalty, which leads to higher customer retention. Automation also saves time and money by replacing manual work, making the process more efficient and cost-effective. Finally, more loyal customers and personalized messages lead to higher order values ​​and more recommendations, which increases sales potential.

Wie bist du darauf gekto build writing robots?

I sat down with my brother in the summer of `23 and we started talking about it through our dentist's memory via postcard. This card made it clear to us that we would not only meet the appointment, but also stay with this dentist.

What motivates you?

My unibackground is actually economiccomputer science with a specialisation in driver assistance systems, but I just like to tinker and tinker. I like the process of problem solving, the creativity involved. I like to teach myself knowledge and techniques.

For Calliscribe, what are your current challenges?

The most important thing for Calliscribe is access to new industry partners and potential customers.in order to further expand our network. We need additional reach in marketing to make our service better known and gain more visibility. Another essential aspect is technological development, for which we are looking for partners to optimise our automation processes. After all, we need support in expanding into new marketsand customer segments to further scale our business.

Thank you for talking to us!

With 5G, you can optimize manufacturing processes in real time and reduce production downtime, improve the transmission of important data between machines and the central control unit, increase the capacity of your network architecture, or reduce your energy costs.
In our free digital workshop on April 8, 2025, we will teach you the basics and potential of 5G for SMEs. Find out what this mobile communications standard is all about and what new opportunities it opens up for your company.
We will guide you through the most important advantages of 5G technology and show you how you can make targeted use of them in your company. With practical examples from the automotive industry, logistics, energy networks, and autonomous vehicles, we will present the successful use of 5G in various areas.
Based on the 5G network at BTU C-S, you will receive a brief overview of how 5G can be implemented in the company and which steps and risks need to be considered.

The Digital Workshop Series is jointly organized by the Mittelstand-Digital Zentrum Spreeland and EDIH pro_digital.

Registration via the MDZ Spreeland Homepage!

 

What are the names of your companies?

Dominique Zeise and Alpafile (this startup will be featured in a later post!)

Brief description of the startup:

I offer various services such as online courses and workshops. It is always about the topics: digitization, office automation, webdevelopment, programming and artificial intelligence.

What do you offer and what are the benefits of your products/services?
I create online courses, as well as individual training videos, give workshops and advice for digital implementation projects and start-ups. My courses are time- and location-independent and allow easy Introduction to the respective topics. They are practice-oriented and can be individually tailored to the participants. In addition, the courses are tax deductible as training costs. I am listed with BAFA, which means that my 1: 1 coaching can be taken over by BAFA up to 80%. With feedback from more than 2000 participants, the courses are constantly being improved.

What motivates you?

I am a big fan of digitization and practical software solutions. In my niche – bioinformatics – at the time of my studies during the pandemic, there were hardly any books on my topics, and due to sick leave and the situation, there were hardly any lectures. I then wanted to do my own research for others, and so the first courses were created.

What market phase is your startup currently in?

In the growth phase: The number of my courses is steadily increasing; at the same time, the idea is scaling as I can offer the courses on different platforms.

What are your current challenges?and needs?

Continue to serve networking, marketing, and demand: I am focusing more on startups and looking for other institutions/entrepreneur centers that would include me in their pool of consultants and workshop leaders. In addition to better marketing, I would like to create further courses on desired topics.

What would you like to give to other founders?

At first, I was most disturbed by my own fear of starting: the bureaucratic effort, fear of doing something wrong about it, trouble with accounting, etc. There is actually a desire, but never knowing which office to contact is demotivating.

I advise everyone to overcome this point because after that it is more relaxed and the fun comes back on its own. In addition: Get an accounting software; this will save you a lot of headaches!

Here you can see Dominique Zeise 2024 on the Potsdam Founding Day: Founding in Potsdam

On 21 February, entrepreneurs, startups, experts, and mentors will meet at Barcamp to exchange ideas, share knowledge and make new contacts.

Why the Bar Camp is a great opportunity:

The Barcamp offers an inspiring platform where participants can learn from the experiences of others. Experienced entrepreneurs, mentors, experts, and startups share their knowledge and are available for questions. This is the perfect opportunity to take practical tips and valuable insights directly with you and expand your own network. Whether it's business models, marketing strategies, or financing tips, this is where you decide what it's all about.

Our contribution to the event:

We at the European Digital Innovation Hub pro_digital are looking forward to participating as a partner in this event. Our goal is to support digital and sustainable transformation processes, aspects of digital security, and artificial intelligence with the help of innovation services. At the event, we will present our offers and services and show how we support start-ups, small and medium-sized enterprises (SMEs) and government organizations in Brandenburg to increase their efficiency and competitiveness.

What to expect:

Look forward to inspiring sessions and interactive workshops where you can take practical tips and valuable insights with you. There will be room to discuss your questions and challenges and connect with an open and motivating community. Whether you're just starting out or just starting out, everyone is welcome!

The organizers and partners:

We are not alone - together with the Zukunftszentrum Brandenburg, which supports companies in all sectors in digital and demographic change; the Mittelstand Digital Zentrum Spreeland, which supports SMEs in the digitization of their work processes; and the Net4AI network for artificialntell Intelligenz e.V., which networks companies and research institutions in Brandenburg - we look forward to active participation. 
 

Be part of it!

 

From March 2025, the EDIH pro_digital and Mittelstand-Digital Zentrum Spreeland transfer projects will offer an exciting format that is aimed specifically at small and medium-sized enterprises (SMEs) but also at authorities in Brandenburg. Every four weeks, we present practice-oriented content on the topics of cloud, 5G, and artificial intelligence in digital marketing. The aim is to digitally bring all technologies closer, to convey practical application examples, and to promote exchange with experts. In addition to the basic workshops, we also offer further offers in order to be able to deepen specific focal points.

The online workshop "Your Cloud Journey Begins Here" kicks off on March 10, 2025 at 1:00 pm.

Cloud technologies offer companies numerous opportunities to work more efficiently, scale flexibly, and reduce costs. But which solution fits which requirements? In this workshop, we will teach the basics of cloud technologies from Google, Microsoft, and Amazon Web Services (AWS). It discusses how companies can optimize their collaboration and use resources intelligently. Furthermore, AI-powered data security and software management tools that make cloud use even more effective will be presented.

Future topics and dates:

• 5G -  April 8th, 2025 | 1 -  1:30 pm 
• Social Media Marketing - Mai 6th, 2025 | 1 -  2 pm  
• Canva Workshop - Juni 10th, 2025 | 1 -  2 pm 

From March 2025, the EDIH pro_digital and Mittelstand-Digital Zentrum Spreeland transfer projects at BTU C-S and TH Wildau University will offer an exciting format aimed specifically at small and medium-sized enterprises (SMEs) and public authorities in Brandenburg. 
Every four weeks we present practice-oriented content on the topics of cloud, 5G and AI in digital marketing. The aim is to bring companies closer to digital technologies, to provide practical application examples, and to promote exchange with experts. In addition to the basic workshops, we also offer further offers in order to be able to deepen specific focal points.

LOGIN HERE

Workshop topics:
• Cloud: Working more efficiently with the right solutions – basics of cloud technologies from Google, Microsoft and Amazon Web Services. 
• 5G: Entry and opportunities for companies – advantages of 5G and practice-related use cases. April 8th, 2025 | 1 - 2 pm
• AI in social media marketing: automation, efficiency and impact – using AI-powered tools for targeted content and social media strategies. May 6th, 2025 | 1 - 2 pm

• Canva: Practical Introduction and helpfull hacks June 10th, 2025 | 1 - 2 pm

Take the opportunity to prepare yourself and your team for the future! Find out about the latest technologies, especially for crafts, the services industry and office work. The exchange with colleagues and experts opens up new perspectives and opportunities for you.

Your Cloud jouney starts here:

Cloud technologies offer companies numerous opportunities to work more efficiently, scale flexibly, and reduce costs. But which solution is suitable, and what are the requirements? In this workshop, we will teach the basics of cloud technologies from Google, Microsoft and Amazon Web Services (AWS). It discusses how companies can optimize their collaboration and use resources intelligently. It also introduces AI-powered data security and software management tools that make cloud use even more effective.

5G: Foundations and potential for SMEs

This workshop provides a compact introduction to the basics of 5G technology. It conveys the differences from the previous mobile radio standards and shows the first possible applications. The aim is to create a basic understanding of the potential of 5G and to provide impetus for its possible use in your own digitization strategy.

AI in social media marketing: Automation, efficiency and impact
Social media are an important part of marketing. Artificial intelligence (AI) is changing the way content is created, campaigns are managed, and audiences are targeted. The workshop provides an overview of the use of AI-powered content creation tools. In addition, legal framework conditions and data protection aspects are covered.

We look forward to your participation!
 

On 21 January 2025, the spectacular 5G day took place at the iCampus Cottbus, under the motto "Networking between business and science". This day provided an impressive platform for sharing ideas and showcasing the latest 5G technologies.

Highlights of the event
The event attracted numerous industry partners and scientistsand showcased breakthrough technologies such as Nokia's comprehensive 5G campus networkto become more efficient and competitive. Our platform offers, among other things:

• Digital process optimization: Increase efficiency through customized digital solutions that automate and simplify workflows.
• Artificial intelligence & machine learning: Uses the latest AI technologies to create precise analyses and forecasts that facilitate informed decisions.

Collaboration for the future
The 5G day at the iCampus Cottbus was not only an opportunity to discover exciting new technologies, but also offered a valuable platform for exchange and cooperation between business and science. The event underlined theSignificance of 5G technology for the structural change and economic development of the region.

Lusatia as an innovation region
Lusatia has developed into an innovation region that promotes forward-looking technologies and cooperation. The region impressively demonstrates how digitisation and new technologies can be used to improve the structural wallel and promote sustainable growth.

We are proud to be part of these exciting developments and look forward to working together in the future and taking further steps towards a connected and digital future!