From idea to social media post: How can Artificial Intelligence (AI) support this process?

Digital communication is an integral part of strategic business processes. A continuous presence on social platforms requires both content relevance and systematic planning andImplementation.

The efficient organisation of these tasks poses operational challenges for many companies. Artificial intelligence (AI) opens up new possibilities here: it supports thematic structuring, textual elaboration and visual design. This allows communication processes to be optimized and content to be targeted
in our online workshop, we will show you how you can use AI specifically for your social media strategy. You will gain practical insights into:

• relevant social media platforms

• current trends in social media marketing

• the wording is clearer andeffective prompts for AI tool

• the structured planning and creation of contributions with AI

• Legal notices when using AI

Take the opportunity to discover the world of AI in social media marketing and sign up now!

in this workshop, you will receive learning nuggets created exclusively for this purpose on our learning platform.

The Digital Workshop Series is jointly organised by the Mittelstand-Digital Zentrum Spreeland and the EDIH pro_digital.

Register via the MDZ Spreeland homepage!

From September 2025, we, EDIH pro_digital and Mittelstand-Digital Zentrum Spreeland of the University of BTU C-S and TH Wildau, will be offering part 2 of the successful series with up-to-date, adapted content.

Each month, we present practice-oriented content on the topics of cloud, 5G, AI in digital social media marketing and graphic design tools. We will discuss new, digital technologies and tools that will enable you to make your day-to-day work more efficient and flexible. In addition to the basic workshops, we also offer further insights in order to deepen specific focal points.

"The practical work directly using the example in the program provided a direct insight into how it works and the creative process.
I have received valuable tips on how to implement media-effective designs easily and effectively." (Participant of the DIY graphic design workshop)

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Workshop topics:

• Cloud: Working more efficiently with the right solutions – basics of cloud technologies from Google, Microsoft and Amazon Web Services. 9 September | 1 - 2 pm
• 5G: Basics, potentials, and application examples. 7 October 2025 | 1 - 2 pm
• AI in social media marketing: Compact insight for new impulses and more efficient processes. November 4, 2025 | 1 - 2:30 pm
• Design Tools: Digital and easy start using the example of Canva. December 9, 2025 | 1 - 3 pm

Take the opportunity to prepare yourself and your team for the future! Find out more about the latest technologies, which are particularly relevant for crafts, the service industry, and office work. The exchange with colleagues and experts opens up new perspectives and opportunities for you.

Cloud: Working more efficiently with the right solutions

Cloud technologies offer businesses numerous ways to work more efficiently, scale flexibly, and reduce costs. But which solution fits which requirements? In this workshop, we will teach the basics of cloud technologies from Google, Microsoft, and Amazon Web Services (AWS). Discussions will be held on how companies can optimize their collaboration and use resources intelligently. Introducing AI-powered data security and software management tools that make cloud use even more effective.

5G: Foundations and potential for SMEs

This workshop provides a compact introduction to the basics of 5G technology. It conveys the differences from the previous mobile phone standards and shows the first possible applications. The aim is to create a basic understanding of the potential of 5G and to provide impetus for its possible use in one's own digitization strategy.

AI in Social Media Marketing: Automation, Efficiency, and Impact

Social media is an important part of marketing. Artificial intelligence (AI) is changing the way content is created, campaigns are managed, and audiences are targeted. The workshop provides an overview of the use of AI-powered content creation tools. In addition, legal framework conditions and data protection aspects are covered.

Design Tools:

Do you want to create modern and convincing graphics for your company yourself? Fast, inexpensive, and without any design knowledge? Here we show you how to do that. With the Canva online tool, a few basics, and the right guidance, you'll be creating professional content in no time. Whether social media posts, flyers, presentations, or internal means of communication: all you need is curiosity and a device with internet. In addition, legal framework conditions and data protection aspects are covered.

We look forward to your participation!

The use of artificial intelligence (AI) in German companies is being integrated into more and more business processes. More and more small and medium-sized companies are recognising AI as an opportunity for the German economy. 
The potential of AI in SMEs is manifold and includes areas such as the optimisation of distribution and logistics, more targeted W

as well as direct or indirect increase in sustainability.

Potentials:

• Cost reduction through increased process efficiency (economic sustainability)
• Avoidance of unnecessary resource consumption
• Reduction of waste or reduction of environmental impact (environmental sustainability)

BEStechnologies such as intelligent automation, sensors and assistance systems are particularly important.
However, SMEs are characterized by features that set strict framework conditions for AI projects:

• limited resources
• Limited AI know-how

This field of tension between large potentials on the one hand and limsME characteristics, on the other hand, is the subject of the workshop.

Objective of the workshop

The workshop aims to bring together researchers and users of AI approaches. The aim is to promote the transfer of knowledge between the two groups as well as the exchange within the groups and to make AI more tangible in SMEs.be made.

The workshop addresses two main focuses:

1. Research approaches: Presentation of research approaches that deal with the challenges of AI in SMEs or present lightweight AI applications that can be easily integrated into SMEs without much efforteren.

2. Pilot projects: Presentation of successfully completed or ongoing pilot projects that give an initial insight into the impact of AI in practice and show what challenges arise in the implementation of AI in SMEs.

Target group: researchers and usersof AI approaches in different application areas.
The 6th workshop "Artificial Intelligence in SMEs – KI-KMU 2025" will take place as part of Informatik 2025 in Potsdam. 
 

Come to our webinar in the series "Funding Wednesday"! We will provide you with one hour of compact information about funding programmes and funding structures and help you set up a project and prepare the application. In the webinar, you will also have the opportunity to present your own project and receive individual feedback and feedback from our experts!

Target Audience & Requirements
This insight is aimed at small and medium-sized enterprises (SMEs), startups, and public institutions seeking to acquire funding for their projects. Particular benefits include:

- Companies seeking to support their innovation projects with funding.
- Public organizations seeking to streamline the application process.

No prior knowledge is required. The goal is to provide a basic understanding of the use of AI in the funding process and outline initial steps toward implementation.
 

Why is data management important? How can I structure and document data in a meaningful way? How do I protect myself against data loss? What needs to be considered in terms of data security? The introductory lecture is devoted to these questions. The subsequent discussion gives room for joint exchange on practical experiences, challenges and solutionsas well as for networking.

The group included executives from EDIH NEB, Support4SME Regional Development Agency and Liberec University of Technology. The focus was on the exchange of technologies, the discussion of joint projects and the presentation of the latest digital innovations.

Coordinated by Jiří Vojtěch and Marketa Rous, the delegation come to visited us at the model factory at the Brandenburgische Technical University of Cottbus. Together with our experts, they explored areas such as AI applications, IoT solutions and automated processes. One of the highlights was the visit to the Deutsche Bahn facilities in Cottbus, which left a strong impression.

We would like to thank the Lausitz Science Park for their presentation of the extraordinary project and to Neues Werk Deutsche Bahn for the insightful guided tour through its facilities. We look forward to future collaborations triggered by this exchange and look forward to the invitation to the Czech Republic!

Digital accessibility enables all people – including people with disabilities and the elderly – to use websites. This not only creates accessibility, but also opens up new target groups and improves usability and search engine optimization (SEO).

What does the Accessibility Enhancement Act mean for SMEs?

The Accessibility Enhancement Act comes into force on 28 June 2025 and is the German implementation of the European Accessibility Act (EAA), which sets uniform rules for accessibility throughout Europe. For SMEs, the central question arises: Am I affected?
The answer depends on the size of the company. Klformer companies with fewer than 10 employees and an annual turnover of no more than 2 million euros that offer services are exempt from the requirements [2]. However, this exception does not apply to micro-enterprises that producethese must still meet the accessibility requirements [3].

Medium-sized companies with fewer than 50 employees and an annual turnover of less than 10 million euros canapply for exemptions if the implementation is disproportionately burdensome. The law particularly affects online shops, booking portals and websites with contact forums [2].

What are the consequences of non-compliance?
Failure to comply with the request could result in fines of up to 100,000 euros in the worst case [4]. SMEs should therefore analyse their digital offerings in a timely manner and make them barrier-free.

Who andWhat is specifically affected?

Accessibility means, for example, that texts and backgrounds have sufficient contrast and that your website can be navigated without a mouse. Web pages "can be found in the usual way, without any particular difficulty and, in principle, without external help,be accessible and usable ". [5] The barrier-free design also includes a publicly accessible "declaration on accessibility" on the website [1]. The following digital products and services must be accessible from 28 June 2025:

• Products: Computers, notebooks, tablets, smartphones, self-service terminals (such as ATMs, ticketing and check-in machines), televisions with internet access, routers and e-book readers

• Services: Websites with interactive elements (online shops, contact forms, newslettersapplications, chatbots), telephone services, e-book services, messenger services, apps for national passenger traffic, digital banking services and e-commerce

The implementation is based on four criteria: perceptibility (e.g. customizable text sizes), usability (e.g. keyboard navigation), comprehensibility (e.g. easy speech) andtechnical robustness for assistive technologies.

Manufacturers must prepare technical documentation, carry out conformity assessment procedures and affix CE markings. Service providers, on the other hand, must describe in their terms and conditions how their offers meet the accessibility requirements.

The Digital Europe programme (DIGITAL) is a new EU funding programme that focuses on the provision of digital technologies to businesses, citizens and public administrations, thus helping to shape and promote the digital transformation of Europe's economies and societies.

Sören Nübel from the Federal Ministry of Digital Affairs and State Modernisation (BMDS) explains the funding spectrum of the programme.

In addition, Henrike Homeyer from BTU Cottbus will introduce you to the European Digital Innovation Hub in Brandenburg - the EDIH pro_digital -, the small and medium-sized enterprisein Brandenburg during the digital transformation.
It offers digital skills development and training, test environments for new technologies, advice on financing for digital innovations, AI applications and Internet security, innovation strategies for sustainable growth.

We offer this workshop live as part of the FörderForum and the STAR*PARADE 2025 offers in Großräschen.

AI in social media marketing
How do you turn a good idea into an effective social media post – without losing hours? In this workshop, we will show how Artificial Intelligence supports startups to make their online communication more efficient and creative. Whether texts, images or posting strategies: AI tools offer new ways to get in touch with your own target group, to use trends and to make your own brand visible.

Contents of the workshop:

• Social media platforms at a glance
• Trends: Guerrilla Marketing, Live-Shopping, social SEO
• AI tools for social media
• AI-powered editorial plan: from initial impulse to finished post
• Legal notices

Ideal for founders and young teams who want to take their social media strategy to the next level – practical, compact and with aha moments.

On the FörderForum we will also be represented and look forward to a lively exchange.