Event

AI Agents

Automate marketing tasks, work more efficiently.

Marketing teams often handle different channels, content and requests in parallel. AI agents can help to bundle tasks, prepare information and make processes clearer.

For the development of AI-supported workflows, no-code and low-code platforms such as make, Zapier or n8n. These tools allow applications and workflows to be linked via graphical user interfaces, for example by drag-and-drop, without the need for programming skills.

In the workshop, participants will receive an introduction to AI agents in marketing. On the basis of a live demo, it is shown how a no-code orw. Low-code platform can be used to build simple automated workflows in marketing.

Content of the workshop:

Classification and differentiation of AI tools, AI assistants and AI agents
Basics of post-graduate educationu of marketing workflows with no-code or low-code tools, for example for:
- Market research, competition monitoring or topic monitoring,
- Assistance with content creation,
- Use of AI agents inCustomer dialogue.

Objective:
To enable participants to get started with AI agents in an understandable way, to realistically classify potentials and to develop their own workflows to support marketing.

Target group:
Employees and managers who work in small and medium-sized companies in the areas of marketing,communication or content creation.

The digital workshop series is jointly organized by the Mittelstand-Digital Zentrum Spreeland and the EDIH pro_digital.

Register via the MDZ Spreeland homepage!

Overview of the digital workshop series: