From March 2025, the EDIH pro_digital and Mittelstand-Digital Zentrum Spreeland transfer projects at BTU C-S and TH Wildau University will offer an exciting format aimed specifically at small and medium-sized enterprises (SMEs) and public authorities in Brandenburg. 
Every four weeks we present practice-oriented content on the topics of cloud, 5G and AI in digital marketing. The aim is to bring companies closer to digital technologies, to provide practical application examples, and to promote exchange with experts. In addition to the basic workshops, we also offer further offers in order to be able to deepen specific focal points.

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Workshop topics:

• Cloud: Working more efficiently with the right solutions – basics of cloud technologies from Google, Microsoft and Amazon Web Services. 
• 5G: Entry and opportunities for companies – advantages of 5G and practice-related use cases. April 8th, 2025 | 1 - 2 pm
• AI in social media marketing: automation, efficiency and impact – using AI-powered tools for targeted content and social media strategies. May 6th, 2025 | 1 - 2 pm
• Canva: Practical Introduction and helpfull hacks June 10th, 2025 | 1 - 2 pm

Take the opportunity to prepare yourself and your team for the future! Find out about the latest technologies, especially for crafts, the services industry and office work. The exchange with colleagues and experts opens up new perspectives and opportunities for you.

Your Cloud jouney starts here:

Cloud technologies offer companies numerous opportunities to work more efficiently, scale flexibly, and reduce costs. But which solution is suitable, and what are the requirements? In this workshop, we will teach the basics of cloud technologies from Google, Microsoft and Amazon Web Services (AWS). It discusses how companies can optimize their collaboration and use resources intelligently. It also introduces AI-powered data security and software management tools that make cloud use even more effective.

5G: Foundations and potential for SMEs

This workshop provides a compact introduction to the basics of 5G technology. It conveys the differences from the previous mobile radio standards and shows the first possible applications. The aim is to create a basic understanding of the potential of 5G and to provide impetus for its possible use in your own digitization strategy.

AI in social media marketing: Automation, efficiency and impact

Social media are an important part of marketing. Artificial intelligence (AI) is changing the way content is created, campaigns are managed, and audiences are targeted. The workshop provides an overview of the use of AI-powered content creation tools. In addition, legal framework conditions and data protection aspects are covered.

We look forward to your participation!