Social media marketing
Artificial intelligence is revolutionizing marketing - from copywriting to data analysis to content personalization. Discover in our article how AI can automate processes, optimize strategies, and improve the customer experience.
Artificial intelligence (AI) offers companies numerous exciting opportunities in marketing. For example, it can help create content such as newsletter copy, social media posts, or even complete marketing campaigns. Tools such as ChatGPT generate texts, while Midjourney or DALL-E can create images that are individually tailored to campaigns.can be efficiently produced with tools such as Pictory. In addition, virtual influencers are gaining importance, which can be developed with AI software such as Heygen to make targeted advertising.
Data Analysis
AI is also proving extremely useful in data analysis. It evaluates data such as social media comments or the behaviour of customers in order tooptimise arketing strategies. These insights can be used to create personalised content such as product recommendations or predict potential customer churn. AI-based chatbots also improve the customer experience by quickly and effectively answering questions and increasing conversions.

Process Automation
Another advantage is the automation of time-consuming processes such as email marketing or dynamic pricing, where AI flexibly adjusts prices to market conditions. However, despite these benefits, companies need to keep an eye on legal challenges such as privacy policies. Customers could also be skepticalr AI-powered content, and human creativity cannot be completely replaced by algorithms.
Use in the company
AI in marketing offers immense potential, but also requires careful planning and implementation to achieve the greatest possible benefit without neglecting the human component. Perfect to get an overview during the commute!
Learn more about the opportunities and challenges that AI can pose in marketing.and how SMEs can benefit from this in our workshop on 6 May. 🚀✨
Workshop: AI in Social Media Marketing
When: 6 May 2025 | 13:00 – 14:30
Location: OnlineCosts:
The workshop is free of charge, please register in advance.