Coffee break with AI - mastering AI in marketing

Simple searches yield superficial results. If you really want to use AI in marketing, you need a different approach. Deep Research combines targeted web research, structured prompting and intelligent data evaluation. In this keynote speech, we will use a concrete example to show how Gemini and Perplexity can be used for well-founded marketing analysescan be set.

Objectives:

• They understand how deep research works as a method and in the end they know how AI-supported research works compared to normal prompting.
• You will learn how structured briefingPrompts significantly improve the quality of AI analyses.
• You will see live how deep research can be used as a strategic method for positioning in the market and how concrete measures for marketing can be derived from it.
• You know what toolsare suitable for which tasks and learn how to use deepresearchprompts in your own professional context.

Target group:
The format is aimed at specialists and managers from small and medium-sized enterprises. No prior technical knowledge necessary.

More dates at a glance

• May 27, 2026 | 8:30 - 9:15 am - Is AI endangering our job?
• June 24, 2026 | 8:30 - 9:15 am - Free AI tools for the officeeveryday
• July 01, 2026 | 8:30 - 9:15 am - Mastering marketing with AI
• August 26, 2026 | 8:30 - 9:15 am - Agree on AI and data protection

Further appointments are planned until the end of this year and will bediligently announced.