AI video content

Video content is an integral part of many companies' social media communications. AI can support the creation of social media videos if content is to be implemented quickly, comprehensibly and target group-oriented. 
The workshop will show in a practical way how the AI tools ChatGPT and HeyGen can be used in the process of video creation for social mediaa, supplemented by short theoretical classifications, so that the steps shown are technically comprehensible.

Content of the workshop:

• Developing video ideas and scripts
  video ideas, series concepts and clear scripts for social media with individualconfigured GPTs.
• implement AI-powered video formats
  implementation of various video formats, such as photo-to-video, product placements, video translations, and avatar videos.

Objective:
To enable participants to use AI specifically for the creation ofUse social media videos and create independently understandable and target-group-oriented video content.

Target group:
Employees and managers in small and medium-sized companies who are responsible for creating social media content.

The digital workshop series will be held jointly by Mittelstand-Digital Zentrum Spreeland and EDIH pro_digital.

Register via the MDZ Spreeland homepage!

The digital workshop series at a glance:

• March 18, 2026 | 1 - 2:30 pm - AI in recruiting
• April 15, 2026 | 1 - 2:30 pm - AI video content
• 06 May 2026 | 13:00 - 14:30 - AI in project management
• June 17, 2026 | 1 - 2:30 pm - AI Agents in Marketing