P.R.I.D.E. will offer services capable of supporting and accelerating the digital transformation of the region’s economy and industry in Campania, allowing businesses, citizens and public administrations to benefit from its advantages. PRIDE aims at addressing these challenges:1) Create the Regional Supply Chain of Digital Services according to a Hub and Spoke model 2) Accelerate the digital transition of strategic regional production systems through an offer at discounted prices (indirect incentives) of qualified and differentiated services to support SMEs and PA investments in cutting-edge 4.0 technologies and by improving access to innovative financial instruments 3) Support human capital qualification processes towards the development of advanced digital skills 4) Promote a Sustainable digitalization by building Digital Communities in synergies with European