Artificial intelligence (AI) offers companies numerous exciting opportunities in marketing. For example, it can help create content such as newsletter copy, social media posts, or even complete marketing campaigns. Tools such as ChatGPT generate texts, while Midjourney or DALL-E can create images that are individually tailored to campaigns.can be efficiently produced with tools such as Pictory. In addition, virtual influencers are gaining importance, which can be developed with AI software such as Heygen to make targeted advertising.

Data Analysis

AI is also proving extremely useful in data analysis. It evaluates data such as social media comments or the behaviour of customers in order tooptimise arketing strategies. These insights can be used to create personalised content such as product recommendations or predict potential customer churn. AI-based chatbots also improve the customer experience by quickly and effectively answering questions and increasing conversions.

Hello Davide, how did you come up with the idea for UniRents?
Exchange students face the problem of having to buy new everyday items and then having to resell, give away or even dispose of them - usually at a loss. UniRents offers a practical, cost-effective solution: renting the products for the required period. This saves money and reduces waste at the same time.

What are the key features of the products and services?
We offer a wide range of products tailored to the needs of exchange students. There are, for example, kitchen sets with cooking utensils to dishes, but also electrical appliances, bicycles or bedroom furnishings. Our user-friendly platform offers 24/7 customer service and we can deliver within 24 hours of an order being placed. We then collect the products on the day of departure.

These milestones reflect our ongoing work and commitment to fostering innovation and upskilling in regional SMEs. The badges are not only an award for our team, but also a testament to the strength and commitment of all participants in our network!

Our achievements motivate us to take the next steps and to continue to grow. As a transfer project, we pursue the goal of opening up even better access to innovation networks and effective training opportunities for medium-sized companies and public institutions. In doing so, we focus on making digitization tangible and on finding sustainable solutions for the challenges of tomorrow.

Through our offers, we want to expand our network and inspire even more companies and people for innovative approaches. Together we can shape the future - with new ideas, strong partnerships and bold decisions.
A big thank you goes to the entire team and our partners for their support, inspiration and collaboration. Let's continue to make progress together and master new challenges!

Social media is a central component of modern corporate communication. You strengthen your brand, promote exchange with your target group and increase your visibility. But creating high-quality content on a regular basis can be time-consuming. This is where AI comes into play: it supports the optimisation of texts, the design of visual content andnd makes the process more efficient.

In our online workshop, you will learn how to integrate AI specifically into your social media strategy. Learn in a hands-on way:

• The differences between PR and marketing

• What role does social media play specifically for KMPlay U

• How to Choose the Right Social Media Channels for Your Audience

• How to choose clear and impactful prompts for AI systems

• How to Easily Create Social Media Posts with AI

• Legal noticeson copyright and data protection

Take the opportunity to discover the world of AI in social media marketing and sign up now!

After attending this workshop, you will receive learning nuggets created exclusively for this purpose on our learning platform.

The Digital Workshopreihe is jointly organised by the @Mittelstand-Digital Zentrum Spreeland and the @ EDIH pro_digital.
 

Advancement through innovation
Heatshape's core technology is based on finite element simulations that replace physical tests with digital calculations. This reduces the number of real-world tests by up to 90% – a massive benefit that reduces material costs, increases energy efficiency and reduces the workload of technical teamsfor small and medium-sized enterprises (SMEs), heatshape lowers the barrier to entry for advanced simulations from €197,000 to an affordable €5,000. This makes a technology accessible that was previously reserved for large companies.

Why this technology is so important 
In addition to the enormous cost and resource savingsurcen also enables heatshape to train new employees with minimal material consumption. In addition, SMEs can accelerate their innovation cycles and secure competitive advantages. According to heatshape, every day on which no physical tests are required saves an average of up to €2,000 – an economic and environmental success.

Looking for supporters 
Despite its visionary technology, heatshape is still in the early stages of the market. The startup has already found an investor, but is looking for further support to successfully complete the pre-seed round and establish its solution more broadly.

Read the full interview with Dr.-Ing. Anton Evdokimov:

Definition of AI fairness

AI fairness refers to the principle that AI systems should operate without bias or discrimination to ensure fair treatment of all individuals, regardless of characteristics such as gender, ethnicity, or socioeconomic status. To achieve this, careful attention must be paid to data selection, the design of the algorithms, and the transparency of the AI processes. Fairness criteria are usually divided into group fairness and individual fairness. Group fairness focuses on statistical parity between different demographic groups, such as gender, and ensures that positive or negative outcomes are similarly distributed across these groups. In contrast, when it comes to individual fairness, people who are similar in relevant respects also receive similar results. This emphasizes the consistency of AI-driven decisions.

Recognition for knowledge transfer and digital progress

The TH Wildau Research and Transfer Award aims to make pioneering projects visible at the interface between science, innovation and practice. With our EDIH Pro_digital project, we are providing a significantContribute to the digital transformation in the region. Our work focuses on making digital technologies accessible to small and medium-sized enterprises (SMEs) and public organisations and actively supporting them in their transformation into the digital future. The award confirms the relevance of this mission and motivates us to work even more decisively towards our goals.

Hello Moritz and Jens, how would you describe your offer?

Moritz: snipKI is Germany's largest learning platform for AI applications in companies. Our mission is to democratize AI knowledge, especially through practical programs such as the AI driving license and our micro-learning platform, in order to empower employees and prepare companies for the future.

What are your most important services?

Jens: First and foremost is the AI driver's license. In a tailor-made four-week program with 20 company-specific micro-tasks and weekly consulting sessions to promote change management, employees are specifically trained in the use of AI applications. Added to this is our micro-learning platform with over 350 tutorials lasting 10-15 minutes, which enables companies to provide efficient further training.

Moritz: Our certified AI skills training in accordance with Article 4 of the EU AI Regulation is also very interesting. Our course teaches the legally required basics for employees' AI skills and prepares them for the future of AI.

What can you expect?
This workshop offers you a comprehensive overview of the funding structure and guides you step by step through the application process. Learn how to turn your idea into a project, find the right funding program and the right call for proposals, form suitable partners and consortia, calculate the budget and plan the entire application process. You will also receive valuable tips and tricks to make the application process efficient and successful.

Benefits for your company:

• Increase your chances of success: learn how to create high quality and convincing applications to maximize your chances of funding.
• Network and exchange: Take the opportunity to network with other entrepreneurs and share valuable experiences.
• Avoid mistakes: Benefit from expert knowledge to avoid common application mistakes and optimize the process.
• Increase efficiency: Find out how you can make the application process more efficient and save valuable time and resources.
• Long-term planning: Gain insights into the long-term planning and implementation of funding projects to strengthen your company in the long term.

Take this opportunity to expand your knowledge and prepare yourself optimally for the application process. We look forward to your participation!
 

Why 3D printing and rapid prototyping?

3D printing opens up numerous possibilities and advantages for your company. Among other things, it enables the production of tailor-made, complex and high-performance parts, as well as the production of tooling and production aids. Spare parts and replacement parts can also be produced on demand, which makes Liebottlenecks can be overcome quickly and the replacement of entire workpieces can become obsolete. That's why 3D printing helps reduce costs and lead times by up to 90% compared to outsourcing.

Rapid prototyping offers your company the advantage of shortening the iteration cycles of design and development, making it faster to produceproduct improvements. In addition, it facilitates the early identification and correction of errors in product design, which also allows you to increase the quality and reliability of your end products in the long term and strengthen the satisfaction of your customers.